The emergence & competitive nature of cloud infrastructure and convergence technologies has led to a huge number of interactive platforms that have brought once- disparate industries together to solve customer needs holistically.
Second, coherence to access external resources through the technology-led functions are able to leverage cross-industry supplies accessible to companies. Traditional boundaries between industries are disappearing, signalling a great fusion in serving the needs of the customers in transition from marketplace to market ecosystems.
Indeed, there is a seismic shift underway in how businesses operate—and they are forced to look at how they perceive themselves. Many of the successful businesses in today’s market evolutions are taking an unconstrained view of how they serve customers and are open to embracing the change in their traditional industry silos.
This typically includes engaging with new partners in the ecosystem, sharing data with many of these partners, and working with different types of ecosystem partners to acquire more customers.
We balance
We take into account the customer’s attention for relevance, not personalization.
Digital marketplaces offer their customers a number of promotions, especially free products, discounts, or personalized and relevant services. Though many of these offerings are meant to be relevant, they can feel invasive.
By focusing on relevance, rather than personalization, our offerings can be more helpful than invasive things like providing an umbrella on a rainy day than just selling an umbrella as he walks outside more every day.
